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FOREWORD FROM THE WWF

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FOREWORD FROM THE WWF

 

“Tackling resource scarcity and climate change and providing a great quality of life for the 21st centuries many people – is a challenge that can only be met by a combination of good public policy and business innovation and investment. This clean revolution is the next wave of industrial transformation that will spur economic growth and deliver the jobs of tomorrow.”

Steve Howard, Chief Sustainability Officer, IKEA    

The science is clear that, after two centuries of burning fossil fuels and emitting greenhouse gases at an exponentially increasing rate, the earth’s climate is changing. Anthropogenic warming is disrupting a number of natural systems on which we depend, with predicted effects of temperature increases above 2°C to include more extreme weather events, sea level rises, precipitation changes, and ocean acidification.

International climate change negotiations are not presently delivering on this 2 degree challenge which makes accelerated investments in solutions by business, financial institutions, nations and cities even more crucial.

Climate change is not the only reason to invest in the transition to a clean energy future; We are also entering an era of resource scarcity defined by shortages of land, water and energy, that presents profound challenges.

The majority of the world’s energy is created through the combustion of hydrocarbons, the global supply of which is ultimately finite. In recent years, reserve depletion has led to increasing exploration of unconventional sources such as tar sands and shale gas, each of which carries higher economic and environmental costs than conventional sources.

Meanwhile research suggests that only 20% of the world’s proven fossil fuel reserves can be burnt by 2050 if we are to have an 80% chance of staying below 2 degrees of global warming. We know this at a time when the value of global fossil fuel subsidies are approximately US$700 billion per year whilst IEA estimates that renewable subsidies are approximately US$57 billion. We can no longer continue down this path of unsustainable economics and perverse incentives. 

We could end up legally bound to a 4 degree world. And that would be catastrophic.”

WWF Director General Jim Leape on the status of international climate negotions, Durban, December 2011 

Solutions do exist and can be enacted with the right combination of political, social and financial will. WWF’s 2011 Energy Report demonstrates that all of the world’s energy needs could be provided cleanly and renewably, in ways that can be sustained by the global economy and the planet, and that such a transition is not only possible but cost-effective.

Though there has been impressive growth in clean-tech over recent years, this progress is not enough for the transformation we need to see. WWF Energy Report estimates that globally we need to reach energy efficiency and renewables investment levels of €1000 bn in this decade if we are to reach a 100% renewable future by 2050 and stay well below a 2 degrees temperature change. 

In order to accelerate progress we need to look at the conditions surrounding our solution providers. We will need to see a wide range of innovative cleantech solutions scale up fast over the next 10-30 years. Agencies, governments, investors and business need to proactively collaborate as forces for change in transitioning towards a sustainable energy future on a global level.

Understanding these innovation processes and the cleantech market must therefore be a complement to the establishment of national climate targets and international carbon caps .

Foreword by:

Samantha Smith - Leader, WWF Global Climate and Energy Initiative

Stefan Henningsson - Strategic Advisor Climate Innovation, WWF 

 

 

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About the Author:

Joshua D. Mosshart has spent more than 15 years in the financial industry customizing nonproprietary strategies to help his clients pursue their personal financial goals. Having spent over a decade studying different aspects of the economy, Joshua has mastered inter-market analysis, the study of how global and domestic markets react with one another. Joshua received his Masters of Science in Financial Services degree. Joshua is a Certified Estate Advisor through the National Association of Financial and Estate Planning (N.A.F.E.P.). He completed the Certified Financial Planner (CFP®) Certification Curriculum through the American College and completed "The Industry's Most Complete Financial Planning Program" the CHFC designation and the CASL retirement coaching designation as a leading credential in the senior/retirement area. Also he was awarded the Chartered Life Underwriter designation the highest level designation available in the life insurance profession. He is also a designated Certified Annuity Specialist ® which is only held by 1% of licensed advisors. He was awarded the Certified Funds Specialist ®, Certified Income Specialist ™, Board Certified in Estate Planning ™and the Certified Tax Specialist™ designations. Joshua D. Mosshart is series 7, 63, 66 & 24 securities registrations. Joshua was born in Sandpoint, Idaho, where he became an avid skier and rugged outdoorsman. At the age of 12, he and his family relocated to California. Upon graduation he moved to Hawaii where he joined the Merchant Marines. While in Hawaii, Joshua co-founded a non-profit organization raising huge sums of money for endangered species. His non-profit organization later became the first non-profit organization to ever set up in the Smithsonian Institute in Washington D.C. He completed 5 years of graduate level courses at The Institute of Business and Finance and The American College in Pennsylvania. He currently lives in Malibu with his wife Arlene and four children.

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